The first of the series of seminars lined up as part of the first Development Policy Practice Talk (DPPT) of the University of Ghana’s Development Policy Poverty Monitoring and Evaluation (DPPME) Centre of Excellence has been held at ISSER,
University of Ghana.
Denmark and founder and director of the MAPP Centre for Research on Customer Relations in the Food Sector, treated the over 50 participants at the seminar to an instructive presentation on the theme “Food Marketing and Poverty Alleviation” – which expatiated on current trends on the world food market, and their implications for actors of the food chain.
Prof. Grunert noted that developments on the world food market have heightened the need to compete by creating more customer value. He explained that consumers’ tastes and preferences – as regards the health attributes, quality, sustainability, authenticity and convenience of products – were becoming increasingly sophisticated and complex, making it imperative for players in the food chain to reassess their role, invest in consumer research and create linkages with other members of the chain.
Mr. Nicholas Gebara, BUSAC Fund Manager took his turn to present on the BUSAC Fund – the Fund’s advocacy activities in the agricultural sector in Ghana, achievements, successes and challenges. Presentations were followed by discussions, sharing of ideas and solutions.
This seminar series is being organized by the Development Policy Poverty Monitoring and Evaluation (DPPME) Centre of Excellence of the University of Ghana, in collaboration with ISSER, CSED and IAST.
The first seminar was held on May 13, 2015. It convened agricultural sector stakeholders including farmers, researchers, administrators and marketers. Successive seminars are lined up as follows:
- 14th May, 2015. Theme: “Corporate Social Responsibility and Small and Medium Enterprises”
- 15th May, 2015. Theme: “Corporate Social Responsibility, Multinational Enterprises and Poverty Alleviation”
- June 2nd, 2015. Theme: “SME Credit Constraints: Revisiting the Gender Dimension of an Old Development Policy Challenge”